U.S. Beverage Market Transforming by Consumer Demand for Organic Beverages
Published: 30 November 2009
Category: Organic Products in Glass
According to “Convenience Store News” the U.S. beverage market is being shaken — perhaps transformed — by niche drinks targeted more specific consumer needs, occasions and benefits, according to recent research and industry players. Two forces are reportedly creating sales in the beverage industry: better-for-you trends, including functional, nutrition boosting, and holistic/wellness drinks; and consumers’ “quest for quality,” including organic, local, artisan-made and retro/nostalgic beverages.